Contact Us
We believe our techniques to be among the most efficient and effective in practice today. We invite you to contact us to see how our methods of Opportunity Analysis will address the new product decisions you face.
All inquiries to OPPORTUNITY ANALYSIS Associates are treated with respect and privacy. You can be assured that your inquiry and any information you share with us shall remain confidential. We do not share your information or identity with anyone in any manner without your expressed, written consent.
The form below will generate a confidential email:
OPPORTUNITY ANALYSIS Associates, LLC
PO Box 592
Plover, WI 54467-0592
Final Note
The scientific approach described here can lead to efficiency in consumer market research such as focus groups or surveys, but we would need to rely on others with specific skillsets in these areas to conduct them. Since the Opportunity Analysis approach of directed, primary research described on this site is more efficient for gaining understanding in B2B situations than broad-brush alternatives, we tend not to rely heavily on multi-client studies. We use secondary research only if it can be sufficiently focused on the make-or-break issues of a specific product-market identified by our primary Opportunity Analysis research.
Reference: The origin, philosophy and methods of Opportunity Analysis are explained in detail by its original architects, Frank R. Bacon and Thomas W. Butler in their book: Achieving Planned Innovation, available on Amazon.com.